The Fat Izy is by far the most universally applicable plug in the series. With its convex appearance, the Fat Izy has a super silhouette in the water. As a team we wanted to develop a polder plug of which every lures fisherman will be charmed. To our surprise, the Fat Izy has become even more beautiful and better than we had expected. The catches? Ha, from the first moment the Fat Izy caught fish and that has never changed.